Riders Republic
UBISOFT + BIBORG
By riders. For riders.
Context
Riders Republic is a massively multiplayer extreme sports game that brings together riders from all disciplines in a vast open world. More than a playground, it is a shared space built around freedom, expression, and collective energy.
The challenge was to create an identity that truly belongs to the riders themselves — one that feels authentic, accessible, and deeply rooted in action sports culture.
Concept
We designed an identity that feels handmade, raw, and rider-owned.
Inspired by iconic outdoor and extreme sports brands, the logo sets the foundation, while the rest of the visual system embraces a full DIY spirit. Stickers, spray paint, stencils, posters — every element was crafted to look like it could be created by riders themselves, using simple tools and shared within their world.
The result is an identity that feels alive, community-driven, and built from the inside out.
Scope
Art direction, visual identity including logo and variations, in-game splash screen and visual assets, social toolkit and style guide.
