Papytik

At the crossroads of flavours.

Context
Papytik is a new fusion restaurant mixing Southeast Asian flavors with Southwestern French roots, inspired by the owners’ heritage and travels. Healthy, natural products and homemade dishes define a cuisine that feels authentic, creative, and approachable.

Concept
The identity plays on the encounter between East and West, sunrise and sunset. The tiger and the rooster, symbolic animals of these regions, face each other as a cultural dialogue. The logo takes inspiration from traditional Asian stamps, blending strong graphic codes with warmth and authenticity.

Scope
Full art direction from visual communication to interior atmosphere, working hand in hand with the interior architect and a graffiti artist to bring the brand’s identity into the space itself.