League of Legends
Turkish League
RIOT GAMES + BIBORG
Rising from the ashes.
Context
The League of Legends Turkish Championship League (TCL) has long been recognized as a strong and competitive LoL eSport league. After several challenging seasons that led to a decline in performance and audience engagement, TCL set out to redefine itself and reconnect with its fanbase.
The challenge was to rebuild trust, restore pride, and reassert the league’s place within the global League of Legends esports ecosystem.
Concept
We reimagined TCL’s identity as a symbol of rebirth and resilience.
A monolith rises from the ground and evolves throughout the season, gradually transforming into an incandescent stone as the finals approach. Under extreme heat, the stone melts, giving shape to the weapons of the final battle.
Scope
Creative direction, visual identity including logo and variations, visual assets, complete brand book and style guide, fully editable toolkit, announcement trailer, and social media toolkit.
