Brawl Stars World Finals 2024

Context
The Brawl Stars World Finals is the pinnacle of the game’s competitive scene, gathering the best teams worldwide for a high-energy showdown. Biborg called on SuperSticky to help develop the identity for the 2024 edition.

Creative Direction
The identity aimed to bring the competition closer to its community by grounding it in real-world references. We introduced materials, textures, and environments inspired by everyday life, creating a more relatable and tangible universe. This mix of realism with the game’s colorful energy helped fans feel that the finals belonged not just to the pros on stage, but to the entire Brawl Stars community.

Scope
We created a few keyarts to establish the global mood of the event, then developed broadcast screen mockups as a base for the visual system. Together with Biborg, we defined the guidelines so Supercell’s internal teams could roll out the final screens and full communication package.