Rebel Riders
KING + BIBORG
When Toys Story meets Fight Club.
Context
Rebel Riders is a mobile PvP vehicle action game where toys battle it out in a secret location hidden beneath New York City. Players enter an underground world where everyday toys transform into fierce competitors, fighting for dominance far from human eyes.
The challenge was to create a brand identity that immediately conveys this duality: playful childhood references colliding with raw, underground intensity.
Concept
Rebel Riders is an underground battle club. Think Toy Story meets Fight Club.
We built the identity around the atmosphere of a dark, gritty parking garage where the toys gather to race and fight. Inspired by street culture and graffiti codes, the logo was imagined as a spray-painted mark on concrete walls: a symbol of belonging, rebellion, and secrecy.
Scope
Creative direction, definition of the visual identity including logo and custom typography, a complete brand book covering brand positioning, storytelling, and visual guidelines, official game key art, and live-action trailer motion design and artistic supervision.
